Alexa+ Clubhouse

 2025

Lollapalooza

Brand Activation
Amazon Alexa wanted to create an experience at Lollapalooza that would turn heads, amplify brand storytelling and highlight the all-new Alexa+. The goal was to design an activation that would create meaningful brand connections through interactive moments, giveaways, and shareable experiences.








THE IDEA

Alexa+ Clubhouse

A must-visit stop for fans to “plus up” their Lollapalooza experience with premium giveaways, unexpected videobooth experiences and immersive Alexa+ storytelling.









Those looking to keep the party going entered CLUB ALEXA and stepped into an oversized kaleidoscope for a videobooth takeaway.










Fans wanting to chill entered ALEXA’S AURA ROOM for a chat with Alexa+ to inform an aura reading and bespoke aura lighting color scheme. 








Fans plussed up their Lollapalooza with multiple surprise-and-delight giveaways including a custom claw machine that gave fans a chance to win VIP tickets, artist merch and more.












As Senior Art Director, I helped lead the creative development of the Alexa+ Clubhouse at Lollapalooza, shaping the overall concept and spatial design. I directed all graphic design, promotional asset design and overall fan experience. I oversaw the creation and execution of interactive video booths and giveaways, and guided the build to align with Alexa+ brand storytelling. 

Agency: Kamp Grizzly

Senior Art Director: Peter Bowhan

Creative Director: Tally Gunstone
Designers: Tyeesha Marcel, Sean Wilson
Spatial Designer: Chloe Hanf
Copy Writers: Logan Corcoran, David Azrael
Animation: Cory Otjen
Producer: Persis Koch
Production coordinator: Zi Zabalerio
Project Manager: Asharae Jones
Photographer: Alina Tsvor





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